Jamie Oliver's latest cookbook has arrived, designed to simplify our daily routine.
As the title suggests, each recipe is cooked in a single dish, pot or pan: perfect for preparing delicious dishes quickly and minimizing clean-up time.
Jamie Oliver's latest cookbook has arrived, designed to simplify our daily routine.
As the title suggests, each recipe is cooked in a single dish, pot or pan: perfect for preparing delicious dishes quickly and minimizing clean-up time.
Jamie Olivier and Volgarus embark on the adventure of brand identity creation.
We set out to capture familiar kitchen and table moments through photography, bringing our words to life and the recipes to their final destination: home environments, occasions and moments. To do this, we collaborated with food photographer Chloe Hardwick, as well as Jamie's creative director and food stylist.
This enabled us to create evocative images that captured the essence of each recipe, while capturing the atmosphere and mood of each meal moment. Thanks to this collaboration, we were able to bring the recipes to life and make them accessible to all home cooks.
Volgarus: Reinventing
Branding!
We finalized the project with a strategic messaging framework, which enabled brand teams to easily modify the different messages depending on the moment, the audience or the occasion.
The final delivery included a pre-launch campaign, a post-launch campaign, weekly TV episodes, social media campaigns for the upcoming vacations, as well as point-of-sale activations for retailers such as Tesco, WHSmith and Waterstones. The campaign is also running as digital displays in key Tesco stores across the country.
