Setpoint came to us with a dream, but without a brand. Like a meticulous engineer, Setpoint lays the foundations of modern real estate. Taking this idea as a central reference, our brand designers used all kinds of artistic techniques to create visual metaphors related to foundations (like lithosphere-asthenosphere, or something like that).

The logo, which evokes building blocks and a percentage sign, embodies everything Setpoint stands for: form, function and top-quality products.